Tues 29 August 2017 - Cape Town Edition
The Table Bay Hotel, Waterfront
(link to venue)
PLEASE NOTE: We reserve the right to make programme changes without prior notice.
Registered delegates will get all updates by e-mail. 

Time     Topic
8:30 – 9:00     Registration & Welcome Tea & Coffee
9:00 – 9.10
(10 minutes)
    Welcome and introductions

9:10 – 10.10
(60 minutes)


The Missing Element of Successful Selling
Simon Ekin - Inspirational speaker & Courage Coach and Trainer of Speakers. 

This talk is about the lost millions – of currency, ideas, conversations, relationships and goodwill – that occur every day wherever human beings are gathered, and how to avoid losing more by not making the same mistakes. Simon will unpack three biggest mistakes in communication and how to rectify those mistakes, providing practical strategies, tools, inspiration and stories. His keynote will be followed a practical intervention, with Q and A. 

Simon has been a British Army Officer, photo-journalist and press photographer and has cycled 13,000 kilometres from Cape Town to the UK. He has been in leadership development for over 30 years and has spoken at over one thousand events and conferences. His loves include: story-telling, nature, The Blues, stand-up comedy, Test Match Cricket, cycle-touring, conversation and connecting with people. 


10:10 – 10:40
(30 minutes)


How to Create a Market-Dominating Sales Strategy
Candace van Zyl – Sales Coach

Before you start any journey, you need a road map. Candace will take you through the fundamentals of creating a market-dominating Sales Strategy that will improve your sales and give you and your team practical, achievable strategies for growth.

Candace comes from a marketing agency and business background and is passionate about helping entrepreneurs and SME's radically improve their sales. "Sales is at the core of the business - if we don't have customers, we don't have a business! Unfortunately, most SMEs cannot afford a full-time Sales Director to drive sales and strategy, so that's where I come in. I believe strategy is never a vague concept; it is always a tangible, step-by-step approach that can be measured and must prove itself. That's how we ensure we keep our sales numbers climbing."


10:40 – 11:10
(30 minutes)


Communication Skills that Unlock Sales
Ian Mizon - Business Coach and Sales Expert

Ever feel like you're not getting through to your customer? Today, Ian will take you through powerful steps that will unlock your communication in business - and in life. These steps will help you improve sales, customer service and relationship management. 

Ian runs a highly successful business coaching company - The Missing Piece - in Cape Town. Ian is from Cambridge in the UK. His success with Primedia and Media 24's sales teams and his real passion for businesses in South Africa inspired him to start The Missing Piece and set up in South Africa permanently. Mindset Changer, Consultant, Coach, Mentor. COMENSA and SETA registered, Ian has helped to secure over R1.6 Billion in incremental revenue for his SA and worldwide clients. Ian offers five layers of coaching from concept through to leverage. 
11:10 – 11:30     Coffee / Tea Break

11:30 – 12:10
(40 minutes)


Maximising sales through service excellence
Femi Adebanji

Studies show that 86% of customers are willing to pay more for great service and 40% of customers will buy more when they experience great service. The probably of reselling to existing customers is between 50% and 70% as opposed to the probability of finding and selling to new customers which is between 5% and 20%. 

Furthermore, delighted customers are responsible for up to 90% of positive referrals. On the other hand, studies also show that up to 70% of customers will stop doing business with a company after only one poor experience – having a major negative impact on business performance.

There is a distinct difference in the way delighted customers behave when compared to customers that are neutral or merely satisfied. For instance, Mercedes Benz discovered that delighted clients were 86% more likely to purchase or lease a new Mercedes Benz, compared to merely satisfied customers who were only 29% more likely to lease or purchase a new Mercedes Benz.

Successful organisations know that sales and service are inseparable. They know that selling is simply an extension of the service they provide to their customers and by identifying new and creative ways to delight customers in the quality of the service experience they offer, they can take their sales performance to a whole new level.


12:20 – 13:10
(50 minutes)


Improving Sales Performance
Ray Patterson - Sales Trainer

There is no such thing as a bad economy in sales. Right now buyers are being careful, easy sales are put on hold and this means that average salespeople can’t survive and therefore usually end up blaming the economy for their failure.

Changing sales behaviour is the key to improving sales performance. However, the only person who can successfully change that behaviour is the salesperson themselves. In this talk Ray will cover 3 simple things that salespeople can do to change their sales behaviour and start achieving success in sales in 2017.

Ray is a passionate presenter with a Lifetime’s experience in Sales and Sales Management. Everything Ray speaks about when delivering his presentations comes from personal knowledge and experience and not internet research.

13:15 – 14:00     Lunch & Networking

14:00 – 14:30
(30 minutes)


Adding the WOW! Factor to your Sales Process
Marcel Oudejans - Corporate Magician & Speaker

Would you like to know how to WOW! prospective clients? In this talk, you’ll learn some practical tips & tricks to increase desire in your offering to your market, increase your client retention, and ensure that your clients refer you to their friends. It’s not magic… it’s the WOW! Factor.

In his trademark engaging and interactive manner, Marcel will share with you practical advice and tips learnt from over 20 years of personal experience selling entertainment and speaking services. He’s considered the “go to” person with the arts entertainment industry for his sales & marketing knowledge. Marcel published his first book “The Serious Business Owners’ Guide To Creating Customers For Life” in 2007, and is a Professional member of PSASA and SAACI.


14:30 – 15:10
(40 minutes)


Improving Sales Performance
Tim Keys - The Sales Institute

“It aint over til the customer signs” is a practical guide to what it takes to close more sales. Customers are risk averse, make decisions in teams and are spending less money than ever before. Referencing ground-breaking research into human behaviour, economics and neuroscience, Tim will provide you with four things you can do to close and negotiate sales to the benefit of salesperson and customer.

Tim Keys has worked with sales teams of all sizes including at Microsoft, Oracle and the UCT Graduate School of Business. He believes that sales development is a long-term process involving training, coaching and performance evaluation and improvement. Tim is passionate about small business and start-ups, serving as a mentor on several incubation programmes including Microsoft BizSpark.

15:10 – 15:40
(30 minutes)
  Make that call!
Thaamir Moerat (Entrepreneur and Author of: Mama I sold you)

Thaamir Moerat, started his sales career as a Tele-Sales agent with no experience and after month one, he was the agent of the month. After  month two, he broke the record with 300 sales averaging 15 a day. He done it by cold calling, referral based sales. He was immediately promoted to Team leader and managed a team of 12 agents averaging 1.2 sales per hour daily. That is 8-10 sales per agent per day. Thaamir will share his secrets and tips to help you be better at selling over the phone, from opening to closing the sale.

Thaamir Moerat lives, eats and sleeps sales… He is a critically acclaimed author and his first sales book “Mama I Sold You” is a training manual designed for training telesales agents. Apart from his love for sales and business, Thaamir also boast a modelling career and was one of the youngest men to date to ever advance to the top 10 finalists of the Mr South Africa competition (in 2000).

15:40 – 16:00



16:00     Afternoon Tea




CADEK Media Sales Summit is owned and organised by CADEK Media:
Tel: 021 854 4700 | Fax: 021 854 4703 |