22 June 2017 - Sandton Edition
Protea Balalaika Hotel, Sandton
(link to venue)
PLEASE NOTE: We reserve the right to make programme changes without prior notice.
Registered delegates will get all updates by e-mail. 

Time     Topic
8:30 – 9:00     Registration & Welcome Tea & Coffee
9:00 – 9.10
(10 minutes)
    Welcome and introductions

9:10 – 9.50
(40 minutes)


Make that call!
Thaamir Moerat (Entrepreneur and Author of: Mama I sold you)

Thaamir Moerat, started his sales career as a Tele-Sales agent with no experience and after month one, he was the agent of the month. After  month two, he broke the record with 300 sales averaging 15 a day. He done it by cold calling, referral based sales. He was immediately promoted to Team leader and managed a team of 12 agents averaging 1.2 sales per hour daily. That is 8-10 sales per agent per day. Thaamir will share his secrets and tips to help you be better at selling over the phone, from opening to closing the sale.

Thaamir Moerat lives, eats and sleeps sales… He is a critically acclaimed author and his first sales book “Mama I Sold You” is a training manual designed for training telesales agents. Apart from his love for sales and business, Thaamir also boast a modelling career and was one of the youngest men to date to ever advance to the top 10 finalists of the Mr South Africa competition (in 2000).


9:50 – 10:30
(40 minutes)


Know Thy Market
Dylan Kohlstadt – Founder: ShiftOne Digital

Learn how knowing and profiling your customer segments will lead to increased sales. In this interactive session Dylan will share her knowledge and show you how to create sales campaigns and pitches that open doors and hearts. She will cover clever, simple ways of integrating your sales activities.

Dylan Kohlstadt is an entrepreneur who runs the digital marketing advertising agency Shift ONE digital from Cape Town. Shift ONE hosts the very popular #freebieFridays free training and specialises in the tech and innovation space. Dylan has worked in marketing around the world and now employs 10 full time staff members who are passionate about web design, seo, social media, marketing and design. Dylan is a popular speaker frequently giving talks and training around the country, as well as facilitating Women in Business and Entrepreneur Development programmes out of Cape Town.


10:30 – 11:10
(40 minutes)


Maximising sales through service excellence
Femi Adebanji

Studies show that 86% of customers are willing to pay more for great service and 40% of customers will buy more when they experience great service. The probably of reselling to existing customers is between 50% and 70% as opposed to the probability of finding and selling to new customers which is between 5% and 20%. 

Furthermore, delighted customers are responsible for up to 90% of positive referrals. On the other hand, studies also show that up to 70% of customers will stop doing business with a company after only one poor experience – having a major negative impact on business performance.

There is a distinct difference in the way delighted customers behave when compared to customers that are neutral or merely satisfied. For instance, Mercedes Benz discovered that delighted clients were 86% more likely to purchase or lease a new Mercedes Benz, compared to merely satisfied customers who were only 29% more likely to lease or purchase a new Mercedes Benz.

Successful organisations know that sales and service are inseparable. They know that selling is simply an extension of the service they provide to their customers and by identifying new and creative ways to delight customers in the quality of the service experience they offer, they can take their sales performance to a whole new level.

11:10 – 12:00     Coffee / Tea Break

11:30 – 12:20
(50 minutes)


Master your Elevator Pitch
Chantaul Jordan - Professional Speaker

It is a natural desire to want to do better at the start of each year. Instead of thinking ‘change’, what if we think ‘progress’? Every year we want to improve our business strategy…and a persuasive elevator pitch is an essential tool for achieving our goals. As a sales professional, your success depends on your ability to focus on creating a really succinct and impactful pitch. Time is precious. How can you better engage your listener, in less than a minute and be more successful at ‘business networking’? Chantaul will share how you can instantly improve your elevator pitch, to get to the essence of your unique business, and how to continue enjoying this process. 

Chantaul is a professional in the field of communication training and personal development, with 20 years experience. Chantaul provides education and inspiration in communication and personal development, to organisations expecting new levels of breakthrough performance. She inspires gaining wisdom, by practically applying knowledge, so that there is a deep “knowing” as opposed to the mere study of theoretical concepts. Chantaul passionately shares her expertise, providing guidance and practical strategies to assist you achieve the results you wish for yourselves, your teams and your organisations.


12:20 – 13:10
(50 minutes)


The missing link to sales success
Ray Patterson - Sales Trainer

There is no such thing as a bad economy in sales. Right now buyers are being careful, easy sales are put on hold and this means that average salespeople can’t survive and therefore usually end up blaming the economy for their failure.

Changing sales behaviour is the key to improving sales performance. However, the only person who can successfully change that behaviour is the salesperson themselves. In this talk Ray will cover 3 simple things that salespeople can do to change their sales behaviour and start achieving success in sales in 2017.

Ray is a passionate presenter with a Lifetime’s experience in Sales and Sales Management. Everything Ray speaks about when delivering his presentations comes from personal knowledge and experience and not internet research.

13:15 – 14:00     Lunch & Networking

14:00 – 14:40
(40 minutes)


Fish where the fish are
Ed Hatton - The Marketing Director

With a struggling economy and increased competitive activity, many sales organisations find it increasing difficult to meet sales targets. This presentation shows the rate of change and the need to adapt to changing conditions. It gives tips on areas to prospect for business that are likely to produce above average rewards.

Ed is a mentor and coach who has advised SMEs and start-up business for more than 25 years, with an enviable success rate of survival and growth for his clients. He is also a columnist, author and writer. His column My Mentor (formerly The Start Up Coach) has been running in Entrepreneur Magazine for more than five years and he is a frequent contributor to other media. Ed is also a popular conference speaker, especially in his fields of expertise – strategy, marketing and sales.


14:40 – 15:20
(40 minutes)


Negotiating & Closing the Sale
Tim Keys - The Sales Institute

“It aint over til the customer signs” is a practical guide to what it takes to close more sales. Customers are risk averse, make decisions in teams and are spending less money than ever before. Referencing ground-breaking research into human behaviour, economics and neuroscience, Tim will provide you with four things you can do to close and negotiate sales to the benefit of salesperson and customer.

Tim Keys has worked with sales teams of all sizes including at Microsoft, Oracle and the UCT Graduate School of Business. He believes that sales development is a long-term process involving training, coaching and performance evaluation and improvement. Tim is passionate about small business and start-ups, serving as a mentor on several incubation programmes including Microsoft BizSpark.


15:20 – 15:30




15:30     Afternoon Tea




CADEK Media Sales Summit is owned and organised by CADEK Media:
Tel: 021 854 4700 | Fax: 021 854 4703 |